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UTIQ — Privacy-First AdTech Identifier.

ClientTeavaro (for UTIQ)
Year2022–2023
RoleFrontend Developer
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UTIQ — Privacy-First AdTech Identifier

Challenge

UTIQ — the European telco-backed first-party advertising identifier (founding partners include Deutsche Telekom, Vodafone, Telefónica, and Orange) — needed a corporate marketing site to communicate its privacy-first model to publishers, advertisers, and the press across multiple European markets. During my tenure, the brand also went through a rebrand from TrustPid to UTIQ.

Approach

I built and maintained the marketing site in Vue.js with TypeScript, supporting the rebrand transition and shipping ongoing surfaces — press releases, country milestones, partner programme, about pages, SSP integration pages — as the platform expanded across Germany, Austria, France, Spain, the UK, and Italy.

Stack

Vue.jsTypeScriptmultilingual content

Outcome

Site is live at utiq.com, supporting UTIQ's expansion across multiple European markets and serving as the public face of the platform through its TrustPid-to-UTIQ rebrand.

Key Contributions

  • Vue.js + TypeScript marketing site with multilingual content
  • Site updates supporting the TrustPid-to-UTIQ rebrand
  • Press and milestone pages for European market launches
  • Partner programme and SSP/inventory integration pages
  • About and product surfaces